The trip to the supermarket for grocery shopping is virtually a part of every family’s lives. In these trips, we see a variety of foods – many which claim to be healthier options, or contain a nutrition fact (health claim) like "Excellent source of calcium", fat free, or 100% juice or less sugar.
We have been advised to eat a variety of healthier options by doctors and nutritionists, particularly for the prevention and treatment of diseases. However, there are a couple of questions that need to be answered - Are these healthier options all really available? Are they affordable? More importantly, are people aware of how to cook them and include them in their daily diets? Many people are not comfortable with cooking or eating brown rice which is claimed to prevent and manage diabetes and obesity, because of the long cooking time.
Some of the challenges associated with educating the public about healthy eating habits are –
- The choices of the shoppers being driven purely by advertisements and not necessarily being the healthier option.
- Shoppers being duped by the so-called “low fat” claim on the packed, which is sugar laden.
- Shoppers trusting in a brand name or product name that sounds like its good for weight loss.
- In today’s scenario it is difficult to identify any one product that contains no artificial flavors, colors, or preservatives, and no MSG, trans fats or genetically modified ingredients.
Considering all these challenges associated to identifying healthier alternatives among processed foods, the centre has opened Guires – The Healthy Supermaket which stocks only healthier options and ingredients which are proved scientifically for the health benefit of prevention and treatment of diseases. An initiative, for the first time in India, we focus not only on sales but also in educating the general public in terms of health benefits of each and every ingredient, while providing many healthy tips for the cooking. The ‘nutritive tag’ is part of this venture and these tags translate the nutritional information regarding the product into more simple terms, while listing out their nutritional benefits. In addition to the in-store nutritionist who would be available to guide your purchases and also prepare with the ingredients.
It has taken almost a year to select and analyze (nutritive value, ingredients, claims, addition of artificial flavor and preservatives) natural and processed foods that adhere to our food philosophy and may be placed in the supermarket. In our attempt to keep only healthier options, we have tried to eliminate foods that contains artificial flavors, colors, or preservatives, MSG, trans fats or genetically modified ingredients as much as possible since otherwise we’d end up with only natural foods.
We are sure that the incorporation of healthier alternatives from the grocery will make a difference in your overall nutritional status.Check out our healthier food product list
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